We are in the era of commerce-everywhere. We are no longer slaves of the desktop that has an umbilical cord in the name of an Ethernet connection. Today it is all about tablet computers, smart phones, and other hand held Internet access devices.
If you buy my premise, you will agree that businesses need to equip themselves to deal with the mobile customer. Migrating ones website to the mobile phone is not just about reformatting its user interface. It is also about re-engineering the website to take advantage of the technologies offered by the popular mobile operating systems such as Android, iOs, Symbian, Windows, BlackBerry, among others.
If you are an ecommerce merchant or engaged in ecommerce on your content site, you are missing out on a great opportunity if you are not addressing the mobile customer.
But you knew all that, right? You already have a fabulous app going which allows Droid-ers to access you any place any time. But, errr, what about the payment gateway?
Are you equipped to accept credit cards? Sure most of the popular merchant accounts now offer mobile payment processing, but I think that you should consider the use of specialized mobile merchant account services.
If you follow the link that I just gave you, you will figure out what a full featured credit card processor is all about. When you choose a credit card processing service, you need to make sure that you are not in a situation where you need to jail-break any equipment. The processor should allow you to use any equipment. In addition you must make sure that you have the best state of the art security processes in place.
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