Social Search & Digital Media Agencies – The Next Big Things
This is guest post by Robert Mclean who is from a SEO company Web Profits.If you would like to write for us check out the guidelines here.
The social sites like Facebook have become a search universe of themselves. With this has come the need for working search options, as the online communities grow and develop their own markets.
If this sounds like a job for SEO, it is one, and a big one, outside the current ballpark. The need is now for representation, and it means more than extending the present role of SEO into social media.
SEO and social sites
SEO has a few advantages on the social sites, which are already categorized to some degree with established SEO profiles. The big sites have more people than most countries, even the US. The digital media agencies, trying to be representative, have their work cut out.
Establishing a profile on social site can be as easy as a name search, but what about search values, content, and positioning? All the issues of marketing have to be pretty much assembled from scratch and put into the social site context.
The likely effect will be some pretty frenzied research to find optimum strategies, and you can expect to hear theories galore. On a site like Twitter, you can expect a phone book’s worth of concepts, and only a few will ultimately take off.
Facebook is a fairly good example. If you search a word, you get a top six searches, a la Google Suggest. Then search, and you get everything with that word, with the top profile.
That rather suggests a Survival Of The Most Conspicuous regime, and in terms of SEO, that’s a tough call for those who are used to the Google “best value” search, which is a bit more complex.
Some issues
The point here is that the social sites and the big search engines aren’t the same things. They’ve got different parameters, different roles, and different requirements for functionality.
So how to handle rankings on social sites? Either a lot of content, or a clearly unmarked search ranking.
Facebook has entered into an agreement with Bing, Microsoft’s search engine, and although this is obviously a step in the logical direction of more integrated search results, it’s not likely to be the whole story, or anything like it.
There’s another angle. Social sites are accessible to external search engines, too, and any name search and some word searches will instantly dig up a few people at least on Google, Yahoo, etc. whether you want them or not.
Facebook has a “View all web results” feature on the bottom right of its searches. It’s not hard to believe that this function can be adapted for SEO, maybe using a live parallel search in the same way.
Anyway you look at it, Digital Media Agencies are likely to have a pretty hectic time adapting to a potential marketplace the size of the social sites.
The demand for materials, quality media, and profile can only be huge. Facebook alone has 500 million members, and Twitter is signing up 300,000 people a day.
This is where “Search Engine Optimization” has to really be optimized, like never before.
The good news for business and consumers is that these searches are likely to produce truly efficient searches.
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Social media is not the next big thing, it is THE big thing. Failure to capitalize in this niche would mean a huge loss of profit. The high traffic to these sites could also mean high return on investment. Applying SEO here would generate more income complementary the mainstream market. The challenge is to develop a syntax within a search engine to do just that.
Social networking is the in thing these days. Another veritable source of generating money. SEOs should work to incorporate social media in its search parameters. With its steady rise, it would be great if somebody can up with a way to streamline the searches into this niche.
I think it is high time that advertisers capitalize in this phenomenon. Social media has grown many times over in the span of just a few years. It sometimes pays to join the bandwagon. Bringing mainstream SEO into this niche will surely reap huge rewards.
Streamlining the parameters for searching within the social media could spell big bucks for us internet entrepreneurs. If we could just exploit this niche, this has the possibility of creating another major boom in the internet. Great article. Please write more. Thanks!
Social media sites have the greatest influence now. All walks of life have their own profile. I enjoyed reading this post. It gives me an overview of what SEO is and how it can help.
Internet has changed our lives dramatically. There are a lot of opportunities now and it is still soaring high. SEO is a great help to a site and to a business. Thanks for this post we have learn something today.
With this combination of social search and digital media, the way that things work are a bit different now. There are lots of things to consider especially if you’re going to look at the social media aspect of things. It’s not the same as other medium/media even with those which are closely related to the internet. They evolve each day so I don’t know how the people could catch up with all these.
I think social media has changed the way things go for both marketing and advertising. People talking about you (or being the talk of the town) is already one good marketing/advertising thing. But that is if you’re good enough to go viral. It would be a plus if you can keep up with social media.