Is Your Topic Popular?

May 3, 2009 by Shivendu Madhava

Although the blogger’s interest is important, it’s not enough to build a popular blog.
Another crucial ingredient is that others  want to read information on the topic you’re writing on.
The law of supply and demand comes into play at this point. You might be interested in your topic and be able to supply great content on it, but unless others are interested in it also and are showing their demand for it by searching for it, you’ll always have an uphill battle in building a well-read blog. Keep in mind that you are writing in a medium with a global audience of many millions and as a result you don’t need a topic that  everyone is searching, just one that  some people are searching.