How to Optimize AdSense Ad Unit Design for Best Performance

Jul 24, 2010 by Shivendu Madhava

We’ve seen some colourful ad unit designs.Some publishers design ad units that contrast with their site so that they stand out.Although this can work in some cases, ad units that match your site’s design tend to perform better in terms of revenue and click through-rate. Users are more likely to read ads when they’re well integrated into your site.

Here is how a better ad unit design can result in improved AdSense performance.

When you design your AdSense ads, keep these tips in mind:

Use colours that either blend with or complement your site’s colours. Make the ads a part of your site.
Use lighter colours for borders, or no border at all.
Try rotating colours or occasionally switching the location of your ads on the page.
Save sets of frequently-used colours as a palette.

So give your ad design and colours some thought, and you’ll notice the difference.