What Do You Do When Someone Attacks Your Business Online?

Sometimes doing business online feels more like the old days of the wild West than a respectable business environment. Once you put your company out there, anyone can come along and try to besmirch your good name. It is a free for all when it comes to anonymous people attacking businesses. Some online attacks are quite vicious in nature. Why People Attack Companies Businesses ruffle someone’s feathers in the wrong way for any number of reasons. There are, of course, legitimate gripes from customers. Those problems are usually easy to resolve. Most customers that do not like a product or service will leave one negative review that is perfectly honest and legitimate. Companies cannot please everyone all the time. Every once in a while, a person develops a...

Need Help With Social Media Marketing? Try These Great Tips!

That being said, social media market campaigns can fall flat if they aren’t planned adequately. In these paragraphs you will read about ways to use social media websites to your advantage. Create new blog entry as often as you can as well at regular intervals. This is illustrated by subscriptions that people make to magazines or newspapers. Consistency of fresh content will encourage regular visits. When titles and headlines hook readers, you are more likely to entice more people to where you want them to go. This enables visitors who read your content to immediately share it with their list of friends. This will exponentially increase the number of potential visitors to your website, which should in turn increase sales. Widgets are great way to increase...

Six Great Tactics for Increasing Your Twitter Followers

Twitter cannot directly do much for your SEO campaign, but it is a fun way to engage with customers and promote your brand online. The trouble is, it is no longer that easy to get new followers fast. If you try and use any spammy methods to increase the number of followers on your account, Twitter will shut you down fast. So how can you increase your Twitter following quickly and easily? Start Conversations Twitter is all about engaging with people, so talking to your followers will help you gain more followers. However, having conversations with anyone and everyone is not a good use of your time. Ideally you should be talking to followers with a high social authority, or in other words, the most important figures in your niche. Look at the type of relationship...

5 Home Improvement Channels On YouTube That You Should Know About

These days, if there’s something that you’re not sure how to do, or even if you need some inspiration, turn on your pc and give YouTube a hit – yes, YouTube knows it all! Right from knowledge to inspiration, to humor and skills, YouTube is a one-stop destination for instant information. If you’re a DIY enthusiast or even if you’re working on a home improvement or home remodeling project, following are five awesome YouTube channels that you should definitely check out. eHow The same way you go to eHow.com to access millions of articles on pretty much anything and everything you can think of, you might want to check out their awesome YouTube channel if you need any help around your home. With more than 30 different categories, over...

3 Valuable Social Media Lessons From Big Companies

When it comes to marketing, social media is a vital aspect of company outreach because it provides the perfect channel for businesses to connect with current and future customers. Without a solid social media presence, your company could be left in the dust while your competitors climb their way to the top. It may sound like a daunting task to maintain active social media pages on all the big sites such as Facebook, Myspace, Twitter, etc., but trust us, it’s definitely worth it to take the time to update your profiles daily. The numbers don’t lie, and studies have shown that over 70% of consumers trust the opinions of others on social media, even if they are complete strangers. This statistic alone proves the importance of social media for business. There are...

Pinterest Wins $7.2 Million and Over 100 Domains in Cybersquatting Case

In late September this year, Pinterest won a $7.2 million judgment and injunction in United States District Court. The defendant was a Chinese national named Qian Jin, who was accused of “cybersquatting”. Cybersquatting (also known as domain squatting) is illegal under United States federal law, and is a common tactic used by web spammers, where the spammer will register a domain that is very similar to that of a popular website, generally being different by only one or two letters. This allows the spammer to capture all the traffic generated by typos when Internet users accidentally misspell their intended website’s URL. In some cases the spammer will also sell the domain to the company owning the legitimate website at an enormously inflated price. With their...