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	<title>TechnoZeast &#187; Social Media</title>
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		<title>4 Things You Should Never Do On Social Media</title>
		<link>http://www.technozeast.com/4-things-you-should-never-do-on-social-media.html</link>
		<comments>http://www.technozeast.com/4-things-you-should-never-do-on-social-media.html#comments</comments>
		<pubDate>Wed, 01 Feb 2012 07:43:27 +0000</pubDate>
		<dc:creator>Ajeet Khurana</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.technozeast.com/?p=11469</guid>
		<description><![CDATA[IntroductionFacebook is a great Web 2.0 website where people come and meet their school and college friends. Moreover Facebook is also a goldmine for online marketers who make thousands of dollars daily. So whether you are a normal Facebook user or an advanced marketer how could you more effectively use this platform to push your [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.technozeast.com/wp-content/uploads/2012/01/facebook2.jpg" alt="" title="facebook2" width="200" height="200" class="alignleft size-full wp-image-11471" /><strong>Introduction</strong><br />Facebook is a great Web 2.0 website where people come and meet their school and college friends. Moreover Facebook is also a goldmine for online marketers who make thousands of dollars daily. So whether you are a normal Facebook user or an advanced marketer how could you more effectively use this platform to push your agenda. In my opinion such a platform should be used wisely by anyone to get best out of it. I can recommend you four things that you should never do while you are on Facebook. Usually people on Facebook misuse or I would say even abuse it without releasing the consequence. Hence avoid at least below mentioned 4 things. &nbsp;</p>
<p><strong>Do NOT Spam Your Friends</strong><br />First thing to avoid on Facebook is spamming. Do not try to send countless messages with same content to unknown friends. They may get pissed of and even block you forever. I personally know this would damn your personal credibility if you are abusing people on Facebook. Especially who are new to the world of marketing tend to commit this mistake. Hence spamming will never allow building a network of friends because they will immediately turn down your friendship offer. In fact Facebook itself will be going to warn about this but I still recommend that you should never indulge in spamming.&nbsp; &nbsp;</p>
<p><strong>Do NOT Try to Sell</strong><br />Next blunder that a guy who is a new internet marketer on Facebook could commit is trying to sell the members very aggressively. Selling on Facebook looks so cheap where people are present normally to make friends and have fun. New internet marketers in hurry to make quick money place URL links of the product that they are selling. If they think that with these tactics anyone would buy their products then I am sorry they are mistaken. In fact people might permanently block you. Therefore never attempt to push your products to online members. Give them an impression that you are a genuine friend and their well wisher.</p>
<p><strong>Do NOT Spam Wall Posts</strong><br />Never write same duplicate content time and again on your wall posts. Usually people use some autopilot software to publish same content on the wall post many times in a day. They might be selling something however this does not go well among the members who are on the Facebook. I urge you not to try this because you will be never able to make genuine friends. Members present there will simply regard you as an affiliate marketer who is eager to sell something rather someone who is online to make friends.</p>
<p><strong>Fake Profile</strong><br />Do not create a fake profile of yours. In order to impress or get more attention users create profile which is totally fake. The first thing is use of your profile photo, I always recommend to upload your genuine photo rather than going for a photo of a celebrity. Then next is the information that you give on the profile page. All the information that you give must be authentic without any superficiality in it. Believe me people love to read original things. If you try to fake your profile trust me audiences will get to know and you may lose friends that might like to join your network. So be genuine and real. &nbsp;</p>
<p><strong>Conclusion</strong><br />In ending I would say same thing that use Facebook smartly and do not make 4 simple mistakes. First one is spamming your friends with messages, this may annoy them. Second is do not use this platform for selling affiliate products, thirdly avoid creating fake profiles to impress members and finally do not spam your wall posts, use it wisely to get more people to read.</p>
<p><em>Pritam Nagrale is an full time internet marketer &amp; blogger. He writes about SEO Tips and <a href="http://www.jobs8home.com">Part Time Jobs</a>. If you are looking for online business like affiliate marketing to get <a href="http://www.jobs8home.com/why-clickbank-is-not-a-success-in-india.htm">success in clickbank</a>, amazon etc. then you can visit his blog to get the ideas. This article was written by a guest author. Would you like to <a href="http://www.technozeast.com/contact">write for us</a>?</em></p>
<div id="crp_related"><h3>Also Read:</h3><ul><li><a href="http://www.technozeast.com/important-components-of-a-social-media-profile.html" rel="bookmark" class="crp_title">Important Components Of A Social Media Profile</a></li><li><a href="http://www.technozeast.com/hiding-things-from-friends-on-facebook.html" rel="bookmark" class="crp_title">Hiding Things from Friends on Facebook</a></li><li><a href="http://www.technozeast.com/5-tips-to-boost-your-facebook-promotion-result-immediately.html" rel="bookmark" class="crp_title">5 Tips to Boost Your Facebook Promotion Result Immediately</a></li><li><a href="http://www.technozeast.com/facebook-app-for-iphone-use-facebook-on-the-go.html" rel="bookmark" class="crp_title">Facebook App for iPhone- Use Facebook On the Go!</a></li><li><a href="http://www.technozeast.com/use-your-friends-display-picture-to-make-hot-poster-of-yours.html" rel="bookmark" class="crp_title">Use Your Friends Display Picture to Make HOT Poster of Yours</a></li></ul></div>]]></content:encoded>
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		<title>Future of Vehicles: Social Networking in Car</title>
		<link>http://www.technozeast.com/future-of-vehicles-social-networking-in-car.html</link>
		<comments>http://www.technozeast.com/future-of-vehicles-social-networking-in-car.html#comments</comments>
		<pubDate>Tue, 17 Jan 2012 12:46:58 +0000</pubDate>
		<dc:creator>Ajeet Khurana</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.technozeast.com/?p=11365</guid>
		<description><![CDATA[Is this the future in social networking? Well, most of us are indeed part of one, or more, of the popular social networking sites. Therefore, car owners also find themselves entangled in this web as well. This is actually why it is important for one to be able to gain access to the various social [...]]]></description>
			<content:encoded><![CDATA[<p>Is this the future in social networking? Well, most of us are indeed part of one, or more, of the popular social networking sites. Therefore, car owners also find themselves entangled in this web as well. This is actually why it is important for one to be able to gain access to the various social networking sites that they are part of while in the car. The good news is that car manufacturers are aware of your concerns hence they have come to the rescue. There are several models in the market that have specifically been designed, by several brands, to cater for such necessities; as they have come to be referred to.</p>
<p><strong>Social Networking and Cars</strong><br />Introduction of the &lsquo;Smart Cars&rsquo; has presented drivers with the ability of connecting with their friends through the social networking sites while on the road! Additionally, these cars also instruct the drivers on the best routes to follow since they normally come with computers that direct them to the quickest ones that are available. Driving should not be boring which is why you should be able to update your status, comment on interesting topics, read the most recent gossip, share the most interesting pictures that you&rsquo;ve taken, etc while still on the road. Social networking has crossed borders and sites like Facebook &amp; Twitter have millions of users who place updates on the happenings in their lives in matter of seconds. This means that you will miss out greatly in the event that you are in a long drive or stuck in traffic and cannot connect with your friends who are using these specific sites.</p>
<p>What about safety? You may ask. Generally, social networking in cars may worry the government officials like the traffic police for instance because drivers may lose concentration. You can however still connect with your friends and maintain safety provided you surf the sites when you have pulled out of the road or when stuck in traffic. Moreover, in the event that you have passengers on board the feature will come in handy in providing them with the much needed entertainment so that they do not get weary &amp; restless. Technology is advancing at a very fast pace and there are cars designed in ways that they can be connected to each other on the road. In case you spot a great vehicle that you like or see a good looking driver, you can be able to get their Facebook, Twitter, etc accounts just by entering their license plate details. This is a feature that nonetheless works only when the other vehicle is integrated with the feature as well and the driver has accounts with the particular networking sites in question.</p>
<p><strong>Conclusion</strong><br />All in all, the internet has changed the way in which people used to interact in the past greatly and this is actually the reason as to why social networking in cars is the future. Through this, you can now have a fun &amp; better driving experiencing since you can engage with your friends &amp; other drivers as well.</p>
<p><em>The article is contributed by Michael Clark. Michael is a consummate visionary, who likes to predict new and emerging technologies. Visit his site for <a href="http://www.volkswagen.nl/home/modellen/golf_cabrio/overzicht/0,20561,Golf%20Cabrio_D0Lnl,00.html">Golf Cabrio</a> and <a href="http://www.volkswagen.nl/home/modellen/polo/gti/overzicht/0,18332,Polo_Gti_D0Lnl,00.html">polo gti</a>. This article was written by a guest author. Would you like to <a href="http://www.technozeast.com/contact">write for us</a>?</em></p>
<div id="crp_related"><h3>Also Read:</h3><ul><li><a href="http://www.technozeast.com/ifob-wireless-social-networking-for-iphone-and-ipod.html" rel="bookmark" class="crp_title">iFob:Wireless Social Networking for iPhone and iPod</a></li><li><a href="http://www.technozeast.com/5-features-your-website-must-have-to-increase-engagement.html" rel="bookmark" class="crp_title">5 Features Your Website Must Have to Increase Engagement</a></li><li><a href="http://www.technozeast.com/market-your-business-like-a-social-media-professional.html" rel="bookmark" class="crp_title">Market your Business Like a Social Media Professional</a></li><li><a href="http://www.technozeast.com/what-is-twitter.html" rel="bookmark" class="crp_title">What Is Twitter?</a></li><li><a href="http://www.technozeast.com/5-ways-to-save-money-online-using-facebook-twitter.html" rel="bookmark" class="crp_title">5 Ways to Save Money Online Using Facebook &#038; Twitter</a></li></ul></div><h4>What People Are Looking For:</h4>car networking, in-car social networks, networking on cars, wireless networking in the future, www kd player for mobail.]]></content:encoded>
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		<title>Twitter Continues Closing-In on Facebook</title>
		<link>http://www.technozeast.com/twitter-continues-closing-in-on-facebook.html</link>
		<comments>http://www.technozeast.com/twitter-continues-closing-in-on-facebook.html#comments</comments>
		<pubDate>Thu, 22 Dec 2011 04:59:05 +0000</pubDate>
		<dc:creator>Ajeet Khurana</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.technozeast.com/?p=11222</guid>
		<description><![CDATA[Twitter is attracting attention worldwide as its numbers continue to swell, and its influence on the media continues to be felt. Many major news stories have been broken on Twitter long before they made it to traditional outlets, and this has attracted a lot of new members. But there are a lot of factors in [...]]]></description>
			<content:encoded><![CDATA[<p>Twitter is attracting attention worldwide as its numbers continue to swell, and its influence on the media continues to be felt. Many major news stories have been broken on Twitter long before they made it to traditional outlets, and this has attracted a lot of new members. But there are a lot of factors in Twitter&#8217;s continuing climb to the top of the social network heap.</p>
<p> On Twitter, users create a single-page profile and attract followers. They then make 140 character announcements and hold conversations in their Timeline or use Twitter&#8217;s private messaging system. You can look up tweets that mention you or specific topics and hashtag conversations to participate in large conversations. Twitter has few other features.</p>
<p> This simplicity is a draw for many users. Facebook has taken some pretty heavy public hits lately for its handling of user privacy, as well as the difficulty users face when customizing their privacy options. Few people were aware of just how available their private information was to others and opted-out of Facebook altogether, only to find it was not that easy to deactivate their accounts. Facebook is also a much more robust social network, with many more features and applications. These features alone can be overwhelming, especially to newcomers. </p>
<p> Facebook also faced some Freedom of Speech issues in recent periods, as it removed pictures and other content it deemed offensive to some. Although the content was mostly replaced, the damage had been done. Twitter does not censor its content. Some users may be attracted to the social network for that reason alone. Its brevity and reach was tested by recent uprisings in nations around the world, which has brought the attention of foreign investors who see it as an emerging broadcasting platform &#8211; not just another social network.</p>
<p> A Saudi prince recently invested $300 million in Twitter, months after the social platform played a major part in uprisings in Saudi Arabia and surrounding areas. It was key in the &#8220;Occupy&#8221; protests in America recently, too. This prince is also interested in starting a cable news network and has a stake in News Corp, leading some to speculate that he believes Twitter is a power to be reckoned with in the media world. According to some reports, more and more Saudi Arabians are turning to social networking for their news, and Twitter continues its rise in popularity.</p>
<p> Twitter&#8217;s userbase is closing-in on Facebook&#8217;s numbers due to a rash of factors. It has played a major part in uprisings around the world in recent months, and many important people are starting to consider it a powerful broadcasting tool. It is attracting financial attention, as well, meaning its services will continue to improve, and it will be able to handle even larger numbers of users. Every social network has its own unique style and set of features. Twitter is a stripped-down version of those robust platforms, made specifically to communicate quickly with large numbers of people. This makes it a great tool for broadcasting.</p>
<p><em>George Stanzan loves giving tips on the boring stuff but important things in life such as using the internet to find a useful <a href="http://getinsurancequotes.ca/car-insurance">car insurance broker</a> on <a href="http://getinsurancequotes.ca/">GIQ</a>. This article was written by a guest author. Would you like to <a href="http://www.technozeast.com/contact">write for us</a>?</em></p>
<div id="crp_related"><h3>Also Read:</h3><ul><li><a href="http://www.technozeast.com/5-tips-for-attracting-new-twitter-followers.html" rel="bookmark" class="crp_title">5 Tips for Attracting New Twitter Followers</a></li><li><a href="http://www.technozeast.com/what-is-twitter.html" rel="bookmark" class="crp_title">What Is Twitter?</a></li><li><a href="http://www.technozeast.com/important-components-of-a-social-media-profile.html" rel="bookmark" class="crp_title">Important Components Of A Social Media Profile</a></li><li><a href="http://www.technozeast.com/market-your-business-like-a-social-media-professional.html" rel="bookmark" class="crp_title">Market your Business Like a Social Media Professional</a></li><li><a href="http://www.technozeast.com/5-tips-to-boost-your-facebook-promotion-result-immediately.html" rel="bookmark" class="crp_title">5 Tips to Boost Your Facebook Promotion Result Immediately</a></li></ul></div><h4>What People Are Looking For:</h4>facebook closing, R they closing facebook and twitter.]]></content:encoded>
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		<title>Important Components Of A Social Media Profile</title>
		<link>http://www.technozeast.com/important-components-of-a-social-media-profile.html</link>
		<comments>http://www.technozeast.com/important-components-of-a-social-media-profile.html#comments</comments>
		<pubDate>Wed, 21 Dec 2011 06:49:33 +0000</pubDate>
		<dc:creator>Ajeet Khurana</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.technozeast.com/?p=11211</guid>
		<description><![CDATA[IntroductionWe often use social media like Facebook, Twitter etc in our day to day life, these technologies are not just a great way to stay connected but also keeps us well informed. As we all know that your profile page is the most important component while you are on social media. However, sometimes we tend [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.technozeast.com/wp-content/uploads/2011/12/invisilble.jpg" alt="" title="invisilble" width="351" height="336" class="alignleft size-full wp-image-11215" /><strong>Introduction</strong><br />We often use social media like Facebook, Twitter etc in our day to day life, these technologies are not just a great way to stay connected but also keeps us well informed. As we all know that your profile page is the most important component while you are on social media. However, sometimes we tend to overlook the importance of our profile page for websites like Facebook. So what does a good or a bad profile page mean to you? Well, I think it does mean a lot if you really use Facebook, twitter on daily basis. Therefore let&rsquo;s try to find out what are the advantages of a good profile page on all social media websites.</p>
<p><strong>Who You Are</strong><br />First Impression is the last impression. Yes! Your profile page really helps strangers to know you better. In fact I would say you can tell the people who you are, what you do etc in a manner that you would like them to know. That&rsquo;s why setting up a great profile page can create a good perception about you as a person. Moreover you are free to control or manage any information about yourself. You can share to the audiences as you would like to do.</p>
<p><strong>Establishing Authority</strong><br />If you are on social media for some real business then you could establish an authority through your excellent social profile. Here authority would mean a person who is a genuine expert or master in his or her field. Generally a profile page reveals a lot about a person. Hence always create a profile to portray yourself as a punter or a guru.&nbsp; Even if you are not on <a href="http://www.technocian.com/">social media</a> for business reasons a good profile page can create an authority among your friends and colleagues.</p>
<p><strong>A Consistent Signature</strong><br />First let me explain what you mean by signature in regard to a profile page. Well! It would simply mean creating your own style on the Internet. Your signature could be a single line mentioning yourself or a photo/logo with your name/watermark or a small bio. All these can be your signature but note one thing, it must be consistent across all social media websites (YouTube, Facebook etc). So create your profile page keeping your unique style in mind.</p>
<p><strong>Building Network</strong><br />Social media is a place where like minded people come together. Hence your profile could be a bonding factor between individuals who think similarly. So set up your profile page according to the people with whom you would like to build a social network. For example you can build network with businessman, writers, health specialists, consultants etc. Social media is one of the best tools to build networks in a small interval of time. Moreover, people in the network can relate to you much more closely.</p>
<p><strong>Free Public Relations</strong><br />Public relations or PR is a method to get in contact with a lot of people around the globe very quickly. Media is the most important platform for any kind of PR exercise. However this is very costly and to run a PR campaign could cost a lot of money. But a good profile page on social media websites can help to make you popular on the internet. All this can be absolutely free if you take care of the above mentioned points that I made. As a matter of fact today every celebrity has a profile page on <a href="http://www.technocian.com/">Facebook</a> or YouTube.</p>
<p><strong>Conclusion</strong><br />In conclusion I would suggest to you not to ignore the importance of a profile page. Hence, set up a profile page that lets you tell about yourself, tailor it to get an authority, create your own style or signature, build network or community and enjoy the PR benefits for free.</p>
<p><em>Pritam Nagrale is an internet marketer and blogger who writes about Technology and many SEO tips on his blog <a href="http://www.Technocian.com">Technocian</a>. This article was written by a guest author. Would you like to <a href="http://www.technozeast.com/contact">write for us</a>?</em></p>
<div id="crp_related"><h3>Also Read:</h3><ul><li><a href="http://www.technozeast.com/4-things-you-should-never-do-on-social-media.html" rel="bookmark" class="crp_title">4 Things You Should Never Do On Social Media</a></li><li><a href="http://www.technozeast.com/11-ways-to-promote-your-blog-and-connect-with-your-readers-via-social-media.html" rel="bookmark" class="crp_title">11 Ways To Promote Your Blog And Connect With Your Readers Via Social Media</a></li><li><a href="http://www.technozeast.com/hiding-things-from-friends-on-facebook.html" rel="bookmark" class="crp_title">Hiding Things from Friends on Facebook</a></li><li><a href="http://www.technozeast.com/7-ways-your-brand-can-harness-the-power-of-social-media.html" rel="bookmark" class="crp_title">7 Ways Your Brand Can Harness the Power of Social Media</a></li><li><a href="http://www.technozeast.com/how-to-create-your-google-profile.html" rel="bookmark" class="crp_title">How to Create Your Google Profile</a></li></ul></div><h4>What People Are Looking For:</h4>components of social media, social network components.]]></content:encoded>
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		<title>7 Ways Your Brand Can Harness the Power of Social Media</title>
		<link>http://www.technozeast.com/7-ways-your-brand-can-harness-the-power-of-social-media.html</link>
		<comments>http://www.technozeast.com/7-ways-your-brand-can-harness-the-power-of-social-media.html#comments</comments>
		<pubDate>Wed, 14 Dec 2011 05:38:29 +0000</pubDate>
		<dc:creator>Ajeet Khurana</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.technozeast.com/?p=11128</guid>
		<description><![CDATA[The term &#8220;social media&#8221; refers to the advancement of Internet and mobile technology to facilitate interactive communication among people and groups. Most notably, social media has resulted in the development of global social networks like Facebook and Twitter. These have opened up new marketing opportunities for companies. The following are seven ways your brand can [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.technozeast.com/wp-content/uploads/2011/12/social-media.jpg" alt="" title="social media" width="250" height="192" class="alignright size-full wp-image-11132" />The term &ldquo;social media&rdquo; refers to the advancement of Internet and mobile technology to facilitate interactive communication among people and groups. Most notably, social media has resulted in the development of global social networks like Facebook and Twitter. These have opened up new marketing opportunities for companies. The following are seven ways your brand can harness the power of social media:</p>
<ol>
<li>
<p><strong>Set up a brand page on existing social networks.</strong><br />Encourage web visitors to &ldquo;Like,&rdquo; &ldquo;Follow,&rdquo; etc. your brand page on the social networks on which your company has decided to participate. For social media sites like Facebook, where customers can leave comments on your brand&#8217;s wall, this will help you better understand what your customers are thinking about your products and services.</p>
</li>
<li>
<p><strong>Take advantage of inexpensive social media advertising.</strong><br />Sites like Facebook earn their revenue through advertising. Their advertising rates are extremely affordable. With Facebook, you can fine tune the demographic to which your brand&#8217;s advertisements are shown. Have the advertisements point directly to your company&#8217;s website or to your brand&#8217;s social media page. The latter will, of course, help you build a social media following much quicker.</p>
</li>
<li>
<p><strong>Offer a sweepstakes that will grow your social media network.</strong><br />Everyone likes the opportunity to win something. Holding a sweepstakes is a tried and true method of attracting new potential customers. With social media, you can take it one step further, by tying it to your social media page and requiring entrants to promote your page by &ldquo;Like&rdquo;-ing it or &ldquo;Retweet&rdquo;ing it.</p>
</li>
<li>
<p><strong>Connect your blog to social media.</strong><br />A blog is an excellent way to promote your brand. Add in social media&#8217;s ability to make your blog go viral and it&#8217;s easy to see why these two tools should go hand-in-hand. Not only can your blog help you build members on your social network, social media promotion tools, such as a &ldquo;Like&rdquo; or &ldquo;Retweet&rdquo; button, help increase your blog&#8217;s chances of going viral.</p>
</li>
<li>
<p><strong>Make your social media page the place for news about your brand.</strong><br />Build your social media following by using your brand&#8217;s page as your news outlet. When your brand has a new product or service released, or other special news, release it first on your social media network pages.</p>
</li>
<li>
<p><strong>Use your brand&#8217;s social media page to promote special discounts.</strong><br />Offering special discounts to your social media followers will grow your base of followers and increase the loyalty of existing followers. Many existing followers are sure to forward the special deals to their family, friends and colleagues.</p>
</li>
<li>
<p><strong>Use social media to get your customers to interact with your brand.</strong><br />Use social media to allow your customers to post their actual experiences with your products. From written consumer reviews to actual videos of your products in action, your customers can be your best promoters with social media!</p>
</li>
</ol>
<p><em>Randall Davidson knows that social media is vital to the success of a small business. Randall runs SEOTraining.info, a&nbsp;<a href="http://www.seotraining.info/">search engine optimization training</a>&nbsp;company that offers&nbsp;<a href="http://www.seotraining.info/seo-workshops/">search engine optimization workshops</a>&nbsp;around the United States. This article was written by a guest author. Would you like to <a href="http://www.technozeast.com/contact">write for us</a>?</em></p>
<div id="crp_related"><h3>Also Read:</h3><ul><li><a href="http://www.technozeast.com/social-media-marketing-for-dummies-download-your-free-copy.html" rel="bookmark" class="crp_title">Social Media Marketing for Dummies:Download Your Free Copy</a></li><li><a href="http://www.technozeast.com/social-media-strategy.html" rel="bookmark" class="crp_title">Top Three Reasons that a Business needs to have a Social Media Strategy</a></li><li><a href="http://www.technozeast.com/market-your-business-like-a-social-media-professional.html" rel="bookmark" class="crp_title">Market your Business Like a Social Media Professional</a></li><li><a href="http://www.technozeast.com/social-media-page-wordpress-plugin-review.html" rel="bookmark" class="crp_title">Social Media Page WordPress Plugin Review</a></li><li><a href="http://www.technozeast.com/important-components-of-a-social-media-profile.html" rel="bookmark" class="crp_title">Important Components Of A Social Media Profile</a></li></ul></div><h4>What People Are Looking For:</h4>how brands use social media as news outlet.]]></content:encoded>
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		<title>Why Social Media Can Be Both A Businesses Best Friend And Worst Enemy</title>
		<link>http://www.technozeast.com/why-social-media-can-be-both-a-businesses-best-friend-and-worst-enemy.html</link>
		<comments>http://www.technozeast.com/why-social-media-can-be-both-a-businesses-best-friend-and-worst-enemy.html#comments</comments>
		<pubDate>Wed, 07 Dec 2011 09:42:34 +0000</pubDate>
		<dc:creator>Ajeet Khurana</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.technozeast.com/?p=11038</guid>
		<description><![CDATA[Social media is something that many businesses have embraced over the last few years, some have been incredibly successful whilst other have fallen down and lost a lot of credit in their specific industry. Most businesses out there should be considering getting into the social world and should not be scared simply because a few [...]]]></description>
			<content:encoded><![CDATA[<p>Social media is something that many businesses have embraced over the last few years, some have been incredibly successful whilst other have fallen down and lost a lot of credit in their specific industry. Most businesses out there should be considering getting into the social world and should not be scared simply because a few campaigns have failed.</p>
<p>Here are a few examples of social media #wins and social media #fails.</p>
<p><strong>#Wins</strong></p>
<p><strong>The Coca-Cola Facebook Page</strong></p>
<p>The Coca- Cola Facebook page is one of the most popular pages on Facebook at the moment and is helped partly by the fact that Coca-Cola are one of the biggest brands on the planet and also due to the fact that it has traditionally had fantastic PR.</p>
<p>Not only can you find everything you want to know about the brand such as a list of products made by the company and even a Q&amp;A section, you can also find quirky things that have been added to the page like who the page creators are. There are even some quirky videos involving the two, the company is clearly up for a laugh and the sheer fans they have on the page prove it!</p>
<p>BlendTec &ndash; Will It Blend?</p>
<p>&lt;iframe width=&#8221;560&#8243; height=&#8221;315&#8243; src=&#8221;http://www.youtube.com/embed/NrqHHBibRvs&#8221; frameborder=&#8221;0&#8243; allowfullscreen&gt;&lt;/iframe&gt;</p>
<p>If you haven&rsquo;t heard of BlendTec then the chances are you have heard of the viral campaign, <strong>Will It Blend</strong>. The top 20 videos produced by the company have attracted over 50 million views and since producing the videos the company have increased sales by over 700%!</p>
<p><strong>#Fails</strong></p>
<p><strong>BP</strong></p>
<p>Obviously the spill of millions of gallons worth of oil in the Gulf of Mexico isn&rsquo;t going to do a company any favours but in the case of BP, they made a simple apology and thought that everyone would forgive them! They were slammed on social platforms and even a fake BPGlobalPR Twitter account was setup. It included fantastic one liners such as:</p>
<p>&ldquo;The ocean looks a bit slimmer Today. Dressing it in black really did the trick!&rdquo;</p>
<p>&ldquo;If we had a dollar for every complaint about this oil spill, it wouldn&rsquo;t compare to our current fortune. Oil is a lucrative industry!&rdquo;</p>
<p>&ldquo;Please do NOT take or clean any oil you find on the beach. That is the property of British Petroleum and we WILL sue you.&rdquo;</p>
<p>South Park went on to set a record for them and based an entire 3 episodes partly on the disaster!</p>
<p>&lt;iframe width=&#8221;560&#8243; height=&#8221;315&#8243; src=&#8221;http://www.youtube.com/embed/BeP6CpUnfc0&#8243; frameborder=&#8221;0&#8243; allowfullscreen&gt;&lt;/iframe&gt;</p>
<p>&lt;iframe width=&#8221;560&#8243; height=&#8221;315&#8243; src=&#8221;http://www.youtube.com/embed/KKcrDaiGE2s&#8221; frameborder=&#8221;0&#8243; allowfullscreen&gt;&lt;/iframe&gt;</p>
<p><strong>Kenneth Cole</strong></p>
<p>The giant fashion company suffered a real blow when a Tweet that was supposed to be witty and funny was really one that was bad taste against a very trying matter at the time, the Egyptian riots. Here is the tweet:</p>
<p>Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online @http://bit.ly/KCairo &ndash;KC.</p>
<p>You can see how the tweet was supposed to have been taken but it is also very easy to see just where it all went wrong!</p>
<p>In short, you can see where companies have gone wrong and also see where things have gone right, sometimes you are going to get blasted via social, BP are a company is always going to receive negativity online. This doesn&rsquo;t mean that social isn&rsquo;t worth doing and if you can get the right formula you will make more of a success out of your business!</p>
<p><em>It doesn&#8217;t matter if you work in a <a href="http://www.regus.co.uk/office-space/united-kingdom/manchester">manchester rental office</a> or a top company, social media can be your friend! This article was written by a guest author. Would you like to <a href="http://www.technozeast.com/contact">write for us</a>?</em></p>
<div id="crp_related"><h3>Also Read:</h3><ul><li><a href="http://www.technozeast.com/7-ways-your-brand-can-harness-the-power-of-social-media.html" rel="bookmark" class="crp_title">7 Ways Your Brand Can Harness the Power of Social Media</a></li><li><a href="http://www.technozeast.com/social-media-strategy.html" rel="bookmark" class="crp_title">Top Three Reasons that a Business needs to have a Social Media Strategy</a></li><li><a href="http://www.technozeast.com/market-your-business-like-a-social-media-professional.html" rel="bookmark" class="crp_title">Market your Business Like a Social Media Professional</a></li><li><a href="http://www.technozeast.com/beef-up-your-business-blog.html" rel="bookmark" class="crp_title">Beef Up your Business Blog</a></li><li><a href="http://www.technozeast.com/share-with-social-networks-effectively.html" rel="bookmark" class="crp_title">Share With Social Networks Effectively</a></li></ul></div>]]></content:encoded>
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		<title>Zwiggo: A Social Network for Groups</title>
		<link>http://www.technozeast.com/zwiggo-a-social-network-for-groups.html</link>
		<comments>http://www.technozeast.com/zwiggo-a-social-network-for-groups.html#comments</comments>
		<pubDate>Fri, 25 Nov 2011 09:41:19 +0000</pubDate>
		<dc:creator>Ajeet Khurana</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.technozeast.com/?p=10920</guid>
		<description><![CDATA[Looking for a way to make sharing and collaborating with friends, your sports club or any group of people easier? Enter Zwiggo, a new social web service that makes collaborating in groups a breeze. Because only minimal personal info is needed to get started, anyone can create a private or public &#8216;space&#8217; for a group [...]]]></description>
			<content:encoded><![CDATA[<p>Looking for a way to make sharing and collaborating with friends, your sports club or any group of people easier? Enter Zwiggo, a new social web service that makes collaborating in groups a breeze.</p>
<p>Because only minimal personal info is needed to get started, anyone can create a private or public &#8216;space&#8217; for a group in seconds. As a space starts out as a blank sheet, you can customize it with Apps you need to get your group up and running. There are Apps for image galleries, real-time chat, message boards, voteable task lists and many more. Because you install only what you actually need, there&#8217;s bloat of features that will never be used.</p>
<p>Examples of how groups can use Zwiggo are friends that plan a trip together, or want to setup any social event. Project groups will also find the Apps offered very helpful in helping them organize and manage their activities by choosing for example the To-Do App and Discussion App. </p>
<p>Next to offering private member only spaces, Zwiggo lets you create public spaces which lets everyone come together around a common interests.</p>
<p> <img src="http://www.technozeast.com/wp-content/uploads/2011/11/dashboard.jpg" alt="" title="dashboard" width="614" height="502" class="aligncenter size-full wp-image-10921" /></p>
<p>Compared with other group platforms, Zwiggo is not just only an offering that is fit for businesses and organizations, but can be used by a group of friends too. This shows, as it is much easier to set up a space with Zwiggo than on any of the other platforms. In this regards, Zwiggo spaces can be seen as a disposable place where friends and family can come together and leave after the activities have been finished. To create a space, only a name is needed. Then, just drag any of your contacts onto your space and you’re all set. To make things more useful, just install any of the Apps that match with your group’s goals.</p>
<p><img src="http://www.technozeast.com/wp-content/uploads/2011/11/europe-trip-chat.jpg" alt="" title="europe-trip-chat" width="625" height="511" class="aligncenter size-full wp-image-10922" /></p>
<p>To give Zwiggo a test drive visit <a href="http://www.zwiggo.com">http://www.zwiggo.com</a></p>
<div id="crp_related"><h3>Also Read:</h3><ul><li><a href="http://www.technozeast.com/easier-chat-controls-in-igoogle-and-orkut.html" rel="bookmark" class="crp_title">Easier Chat Controls in iGoogle and Orkut</a></li><li><a href="http://www.technozeast.com/easier-chat-controls-in-gmail.html" rel="bookmark" class="crp_title">Easier Chat Controls in Gmail</a></li><li><a href="http://www.technozeast.com/google-added-friend-suggestions-in-igoogle-chat.html" rel="bookmark" class="crp_title">Google Added Friend Suggestions in iGoogle Chat</a></li><li><a href="http://www.technozeast.com/hiding-things-from-friends-on-facebook.html" rel="bookmark" class="crp_title">Hiding Things from Friends on Facebook</a></li><li><a href="http://www.technozeast.com/google-reveals-their-business-page.html" rel="bookmark" class="crp_title">Google+ Reveals their Business Page</a></li></ul></div>]]></content:encoded>
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		<title>Market your Business Like a Social Media Professional</title>
		<link>http://www.technozeast.com/market-your-business-like-a-social-media-professional.html</link>
		<comments>http://www.technozeast.com/market-your-business-like-a-social-media-professional.html#comments</comments>
		<pubDate>Wed, 23 Nov 2011 06:15:50 +0000</pubDate>
		<dc:creator>Ajeet Khurana</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.technozeast.com/?p=10870</guid>
		<description><![CDATA[More and more businesses are waking up to the publicity and marketing benefits that social media can bring. If you want to take advantage of the extra business that social media marketing can bring, but don&#8217;t know where to start, just put these simple tips into practice. Start SimplyTo start with, you can set up [...]]]></description>
			<content:encoded><![CDATA[<p>More and more businesses are waking up to the publicity and marketing benefits that social media can bring. If you want to take advantage of the extra business that social media marketing can bring, but don&rsquo;t know where to start, just put these simple tips into practice.</p>
<p><strong>Start Simply</strong><br />To start with, you can set up a Twitter account and a Facebook page for your business. Place information about your business on your Facebook page and &lsquo;follow&rsquo; appropriate businesses and individuals with your Twitter account.</p>
<p>For example, <a href="http://www.clarityway.com/alcohol/">alcohol detox facilities</a> might follow other drug and alcohol rehab centers and government bodies. Once you have your accounts set up, you can begin to publicize your social media presence.</p>
<p><strong>Let People Know how to Find You on Social Media</strong><br />It&rsquo;s easy to include your social media accounts into your existing publicity. If you have a website, you can incorporate opportunities to &lsquo;like&rsquo; or &lsquo;follow&rsquo; you onto your webpage. You can also remind customers to subscribe to your accounts on email communications, receipts, and order confirmations.</p>
<p>Once a few people start to subscribe to your accounts, you will see increasing growth, as their social networks will be made aware of their activity in subscribing to your business and so vast amounts of people are made aware of your business.</p>
<p><strong>Remain Active</strong><br />It&rsquo;s not enough to simply set up social media accounts &ndash; you need to make sure they are worthwhile for your subscribers. Use your Twitter account to link to interesting and useful articles that are relevant to your customers, comment on industry developments and otherwise offer information.</p>
<p>Your Facebook account can also be used to update customers on news about your business, stories from customers, and so on. Don&rsquo;t forget to encourage interaction and participation from your subscribers. This helps to foster a sense of connection and community that will strengthen your customers&rsquo; ties to your business.</p>
<p><strong>Give Incentives to Subscribers</strong><br />If you make it worthwhile to &lsquo;like&rsquo; your Facebook page or &lsquo;follow&rsquo; your Twitter account, you are more likely to gain new subscribers and more likely to have your subscribers recommend you to friends. Your subscribers are also more likely to pay attention to your updates if they feel they may benefit.</p>
<p>While you can offer the opportunity to win special prizes or discount vouchers via your social media account, an easy, no-cost option is simply to use your social media accounts as the first place where you announce special offers and discounts that you have already planned.</p>
<p>Social media marketing is a great way to improve your publicity without a substantial investment and begin to reach the millions of people who use social media every day.</p>
<p><em>This post was written by guest blogger Shane Jones who likes to blog about varied topics, especially <a href="http://www.clarityway.com/">drug and alcohol rehab centers</a> and alcohol treatment facility news. This article was written by a guest author. Would you like to <a href="http://www.technozeast.com/contact">write for us</a>?</em></p>
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		<title>Top Three Reasons that a Business needs to have a Social Media Strategy</title>
		<link>http://www.technozeast.com/social-media-strategy.html</link>
		<comments>http://www.technozeast.com/social-media-strategy.html#comments</comments>
		<pubDate>Sat, 28 May 2011 18:44:02 +0000</pubDate>
		<dc:creator>Ajeet Khurana</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.technozeast.com/?p=6690</guid>
		<description><![CDATA[Definitions of a good marketing and media strategy for any type of business; be it small, medium, or large, have drastically changed over the recent years. A new buzz word today is ‘Social Media’. We all have heard of Twitter, FaceBook, Rediff, MySpace, and many more. What probably started only as a medium of personal [...]]]></description>
			<content:encoded><![CDATA[<p>Definitions of a good marketing and media strategy for any type of business; be it small, medium, or large, have drastically changed over the recent years. A new buzz word today is ‘Social Media’. We all have heard of Twitter, FaceBook, Rediff, MySpace, and many more. What probably started only as a medium of personal communication between family and friends, has now taken a new role of Social Marketing. Let’s find out how important this is for people and organizations across the world.</p>
<p><img src="http://www.technozeast.com/wp-content/uploads/2009/12/social_media_sites.jpg" alt="" title="social media" width="465" height="390" class="aligncenter size-full wp-image-7584" /><br />
Following are the number of reasons that require a business to have a social media strategy:</p>
<p><strong>1. Target Identification and Market Targeting</strong><br />
a.	Most companies are striving hard to situate their markets in order to sell their products. Having a social media strategy is quite beneficial for a company as social media helps in locating places where customers are likely to spend most of their time. Social media also helps in finding out the number of people who associate themselves to various fan pages on Facebook and the ones who have visited the site made by a business company in order to find out the amount of people interested in their site.<br />
b.	A company that is striving hard to promote their brand product should plan a social media strategy. Such a strategy enables companies to create a fan page on Facebook and Twitter in order to introduce the company’s brand so that it is recognized by many people. This is the best way to build connections among different people in the society which will eventually lead to an increase in the sales of their product.</p>
<p><strong>2. Customer Feedback and Relations</strong><br />
c.	Social media enables many companies to acquaint themselves with the different views of many people regarding the product. Social media provides many companies with feedback and on the basis of such feedback, the company is able to make the necessary changes and corrections in order to satisfy customers and also increase their product sales.<br />
d.	A social media strategy enables many companies to find out what problems people are facing in the industry and also provide them with answers regarding their problems. The company-customer relationship must be very strong for the betterment of the company. Hence a company promoting their brand should keep in mind their customers’ views and issues. Social media enables companies to solve various queries by connecting with their customers through blogs and conversations via various networking sites.<br />
e.	Having a social media strategy enables many companies to be in contact with their customers and also to solve their queries and problems before they augment in due course of time.<br />
f.	Having direct access to many fans and customers can help build a stronger foundation of a company and also make people feel that their opinions and suggestions actually matter.</p>
<p><strong>3. Product/Service Refinement</strong><br />
There are many other ways a business is bound to benefit from having effective social media strategy. Having a social media strategy has many added benefits as it helps in modifying various applications and tools depending on the need of the company. A particular company has the freedom to choose whichever site they want to use that will benefit them and also help build a strong firm. There are thousands of people nowadays using different type of sites on the internet.</p>
<p>Companies should take the initiative to converse with these people and figure out the advantages of a social media strategy.</p>
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		<title>Pearl Trees Social Bookmarking</title>
		<link>http://www.technozeast.com/pearl-trees-social-bookmarking.html</link>
		<comments>http://www.technozeast.com/pearl-trees-social-bookmarking.html#comments</comments>
		<pubDate>Fri, 13 May 2011 22:15:55 +0000</pubDate>
		<dc:creator>Ajeet Khurana</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.technozeast.com/?p=6635</guid>
		<description><![CDATA[Pearl Trees is a beautiful project. It is one of those simple, elegant designs to a longstanding problem. How do you organize your bookmarks without getting lost amidst the morass? Today this kind of service is going under the heading Social Curation, emphasizing public collections. First off, the company is French. My mother warned me [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.technozeast.com/wp-content/uploads/2011/05/pearltrees.jpg" alt="pearltrees" title="pearltrees" width="447" height="217" class="aligncenter size-full wp-image-6636" />Pearl Trees is a beautiful project. It is one of those simple, elegant designs to a longstanding problem. How do you organize your bookmarks without getting lost amidst the morass? Today this kind of service is going under the heading Social Curation, emphasizing public collections.</p>
<p>First off, the company is French. My mother warned me about trusting French technology. Now I know that sounds racist, but the French are not a race, are they? Besides, with time her words have proven to be wisdom itself. Consider French cars, for example. However, you have to give it to the French for perfecting the guillotine. There are fantastic foods in French cuisine and I am told the French make great lovers. So let them eat and make love, while the Germans design the technology. Americans are simply good at marketing it and the English at telling jokes.</p>
<p>I will probably piss off the Pearl Trees developers with that last jab at the French, but what I am about to say concerning Pearl Trees may help them forget that insult. These developers may be brilliant, as I believe they are, but their failure to develop crucial features may reveal an Achilles heel that could bring down this project sooner than expected.</p>
<p>Pearl Trees is simple. It allows you to create a small, round graphic of anything on the Internet. You link these together in any fashion you like. You can click to expand a pearl tree or to compact it. You can pick a pearl tree that another user has made and plop it in anywhere among your pearls, linked real-time. There is also the team feature where you and others can create a topic to curate together.</p>
<p>Remember, though, that everything you connect on your pearl trees is visible to anyone and everyone all the time. This is an intentional feature to encourage the social part of the concept. In fact, this stands in the tradition of Microsoft and Apple to prevent you from doing anything outside of the boundaries they have planned for the tool. So, in my book, Pearl Trees is no better than either Microsoft or Apple, neither of which rate higher than common thieves.</p>
<p>Why am I suspicious of Pearl Trees’ intentions? It is possible they are harvesting our energies to compete with Google. The human-evaluated structures, or Pearl Trees, provide the company massive data of highly valuable websites. Add to this the schmaltz all over their website that makes me want to puke, not to mention all the red flags this kind of talk should raise in everyone, and suspicion is the only word for the feelings left behind.</p>
<p>The lack of a proper exporter to a usable format (theirs is currently rdf and is useless with Firefox), the incapability to privatize a pearl tree, and the suspicion that my hard work might put money in someone else’ pockets are all reasons enough for me to discourage use of Pearl Trees. As for alternatives, there are no good ones yet. Pearl Trees could be king if they had different management.</p>
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