Advantages of Buying a Blog

Jan 20, 2010 by Shivendu Madhava

We can understand someone selling a blog—it seems perfectly reasonable.There are two parties to a transaction, though. Why would someone buy a blog rather than start a new blog of their own?

There are many advantages to buying a blog rather than building one. The main advantage is time. Starting a blog and building up traffic and an audience takes a lot of time and effort; a purchase is probably the only practical shortcut available.

Buying gives you a head start, especially if you are entering a market with a lot of tough competition. Though there are instances of blogs gaining traction very quickly, none can compete with the immediate effect of taking ownership of a mature property.

Traffic, even with the best techniques, takes time and skill to grow and attract. You can buy traffic, through advertising and paying consultants, but you can find that an existing blog might have ideal traffic already and at a more affordable price.

When you are buying a mature blog, in addition to the obvious assets such as design, programming, and subscribers, what you are also buying is a proven concept. Research has been done for you, and you already have an indication of how successful the blog will be.

What you also might be buying is potential. Just like in housing deals, people buy blogs in order to refurbish them and sell them at a profit.

Having said all that, much like when looking at offline franchises, you might want to buy a blog that turns a predictable profit, where everything has already been worked out, and you just want to keep it running and reap the benefits.