Breaking the Mold: New Trends in Content Marketing

Although content marketing has only been around for a little more than a decade, it has evolved rapidly in that short time period, driven by an ever-changing Internet landscape and continuously shifting consumer preferences. One of the most important tenets of any content marketing strategy is to remain relevant and up-to-date with the current best practices. As such, business leaders will need to ensure that they are keeping a close eye on new trends that are sprouting up, as well as those that are forthcoming, to remain ahead of the pack rather than falling behind competitors. Furthermore, the proactive refinement of the various strategies entailed, businesses will be better positioned to combat the saturation that has taken hold of the World Wide Web. Trends...

Top Email Marketing Do’s and Dont’s for Small Businesses

As a small business, email marketing can be incredibly powerful. In an age where most marketing and advertising campaigns cost a fortune, email marketing is like a secret weapon that can give massive amounts of exposure to a small business at extremely affordable rates. Plus, email marketing is direct – more direct than many other types of advertising and marketing campaigns. If you think about it, many people carry their smartphone in their pocket and whenever they get an email, their device makes a little buzz or ping. This is why sending an email blast to potential customers could result in a huge spike in sales conversions. Here are the top email marketing do’s and don’ts for small businesses. First and foremost, you don’t want to...

IBM i built-in functionality vs a commercial solution

As an operating system with more than 25 years of development behind it, IBM i comes with significant built-in functionality covering areas such as network monitoring, object security and even job scheduling. The OS is packed with features, and new ones are added all the time, such as in early 2013, when significant updates to system functions for scanning and trimming data types were implemented. When working with IBM i, enterprises have to weigh the benefits of leveraging these built-in capabilities against what’s available through third-party commercial solutions. Products in the latter category often offer additional functionality to what comes standard, but selecting one is heavily determined by the organization’s particular compliance, security...

Save Cash on Apps for Your Mobile Phone

Every serious mobile phone owner knows that purchasing the phone device itself as well as a plan or contract from the provider of your choice is just the beginning of the slippery slope of phone related expenses. Of course, once you have a sleek and chic new handheld phone and a bundle of minutes, data, and texts to go with it, you’ll need accessories for your phone like a case, holster, and personalized  background graphics and ringtones. It doesn’t stop there – for technology geeks, the plethora of apps that are available as add ons to your mobile phone is irresistible and can mean hundreds of dollars in fine and fancy new softwares every few days. When these expenses arise, instant cash loans online can be very helpful. Apps can do nearly...

Why Online Storage For Mobiles is Important

When people take out an online storage service, they only really care about being able to backup their data from their home PC. But, did you know that most of the major online storage companies also offer applications which allow you to send data from your mobile phone to the online backup service? This is definitely something you should consider as if you have half as much data on your phone as me, you’ll want to save it. In fact, it’s often said that in terms of important files, our mobiles have MORE than our home PC’s – surely this is worth backing up? So who should you choose when it comes to finding a provider? Well, to be honest, they’re all quite similar. One of the best things to do is to compare providers. By doing this, you...

Different Kinds of Telecommuters

Are you a telecommuter? If so, you are becoming part of the majority, as more businesses are offering their employees the option of working remotely. VoIP technology and the ability for employees to sync business lines with personal phones allows workers to connect effectively even when not physically in the office. This is providing parents the opportunity to more easily balance their personal and professional lives. See who else is benefitting from the proliferation of VoIP...

How Can I Build an Online Store?

If your company is doing well in a brick & mortar location, then now’s a great time to consider extending to the online market. There is incredible earning potential to be had by opening up a store online. Did you know that by the year 2015 it’s expected the U.S. online retail sales alone will exceed 275 billion dollars? Even the tiniest sliver of that pie could mean a significant amount of money for your company. To get your hands on that pie, you need to set up an online store. There are two ways to go about this: setting up a store yourself, or hiring someone to do it for you. If you choose to build an online store, then you’re going to want to take some time to research the various ecommerce options out there. From standalone stores to...